IGUANA
IGUANA
Stop Paying for Customers Twice
Own Your Audience
Stop Paying for Customers Twice
Own Your Audience
Stop Paying for Customers Twice
Own Your Audience
DTC and Creator-led brands are losing money on expensive, one-time customer acquisitions. Turn buyers into lifelong customers with high-converting email, sms, & push notifications.
WORK
WORK
Actual Case Studies
Don't take our word for it, see it for yourself.
Here are some of the biggest projects we delivered this year.
Senja Balico Launches Their First-Ever Email Campaign with a Focus on Customer Retention
Despite steady growth, the brand had not previously engaged its audience through email, missing an opportunity to deepen loyalty & repeat purchases.
Senja Balico Launches Their First-Ever Email Campaign with a Focus on Customer Retention
Despite steady growth, the brand had not previously engaged its audience through email, missing an opportunity to deepen loyalty & repeat purchases.
Senja Balico Launches Their First-Ever Email Campaign with a Focus on Customer Retention
Despite steady growth, the brand had not previously engaged its audience through email, missing an opportunity to deepen loyalty & repeat purchases.
Design Change for Increased CTR
CEREC Depot struggled with underperforming promotions. We revamped their email with strategic segmentation, improved design, and compelling copy,.
Design Change for Increased CTR
CEREC Depot struggled with underperforming promotions. We revamped their email with strategic segmentation, improved design, and compelling copy,.
Design Change for Increased CTR
CEREC Depot struggled with underperforming promotions. We revamped their email with strategic segmentation, improved design, and compelling copy,.
Health-Ade Kombucha – Lifecycle Email Strategy for Retention & Upsell
Health-Ade Kombucha thrives on community-driven marketing, but how can they turn first-time buyers into loyal subscribers?
Health-Ade Kombucha – Lifecycle Email Strategy for Retention & Upsell
Health-Ade Kombucha thrives on community-driven marketing, but how can they turn first-time buyers into loyal subscribers?
Health-Ade Kombucha – Lifecycle Email Strategy for Retention & Upsell
Health-Ade Kombucha thrives on community-driven marketing, but how can they turn first-time buyers into loyal subscribers?
GoPro – First-Party Data & Community Engagement Email Strategy
GoPro has an audience of adventure-seekers, but with competition from mobile cameras, how can they continue driving product upgrades and engagement?
GoPro – First-Party Data & Community Engagement Email Strategy
GoPro has an audience of adventure-seekers, but with competition from mobile cameras, how can they continue driving product upgrades and engagement?
GoPro – First-Party Data & Community Engagement Email Strategy
GoPro has an audience of adventure-seekers, but with competition from mobile cameras, how can they continue driving product upgrades and engagement?
SERVICES
SERVICES
Retention That Pays for Itself.
We specialize in turning engagement into revenue with owned marketing channels like Email & SMS. Here’s how we do it:.
Lifecycle & Retention
Report for email & SMS
The state of customer retention & how to leverage it.
PROCESS
PROCESS
Precision, Performance, and Profitability.
We take retention marketing beyond basic email blasts, ensuring that every touchpoint is strategically optimized to drive repeat purchases, customer loyalty, and higher revenue. Here’s how we do it:
PHASE 1
Deep Segmentation & Personalization
Every customer is different, so why treat them the same? We use AI-driven segmentation to categorize customers based on behavior, purchase history, and engagement levels. This allows us to craft hyper-personalized email and SMS campaigns that speak directly to their needs, increasing open rates, engagement, and conversions.
PHASE 1
Deep Segmentation & Personalization
Every customer is different, so why treat them the same? We use AI-driven segmentation to categorize customers based on behavior, purchase history, and engagement levels. This allows us to craft hyper-personalized email and SMS campaigns that speak directly to their needs, increasing open rates, engagement, and conversions.
PHASE 1
Deep Segmentation & Personalization
Every customer is different, so why treat them the same? We use AI-driven segmentation to categorize customers based on behavior, purchase history, and engagement levels. This allows us to craft hyper-personalized email and SMS campaigns that speak directly to their needs, increasing open rates, engagement, and conversions.
PHASE 2
Predictive Revenue Optimization
We don’t just send emails—we optimize for maximum impact. Using A/B testing, send-time optimization, and predictive customer behavior modeling, we ensure that every message reaches the right audience at the right time. This means higher revenue per send and better long-term retention rates, increasing customer lifetime value.
PHASE 2
Predictive Revenue Optimization
We don’t just send emails—we optimize for maximum impact. Using A/B testing, send-time optimization, and predictive customer behavior modeling, we ensure that every message reaches the right audience at the right time. This means higher revenue per send and better long-term retention rates, increasing customer lifetime value.
PHASE 2
Predictive Revenue Optimization
We don’t just send emails—we optimize for maximum impact. Using A/B testing, send-time optimization, and predictive customer behavior modeling, we ensure that every message reaches the right audience at the right time. This means higher revenue per send and better long-term retention rates, increasing customer lifetime value.
PHASE 3
Multi-Channel Rention Strategy
A strong retention strategy goes beyond email. We integrate SMS, push notifications, and other first-party data-driven tactics to create a seamless customer experience. By reaching customers where they prefer to engage, we ensure consistent brand messaging, better response rates, and a stronger connection between your brand and your audience.
PHASE 3
Multi-Channel Rention Strategy
A strong retention strategy goes beyond email. We integrate SMS, push notifications, and other first-party data-driven tactics to create a seamless customer experience. By reaching customers where they prefer to engage, we ensure consistent brand messaging, better response rates, and a stronger connection between your brand and your audience.
PHASE 3
Multi-Channel Rention Strategy
A strong retention strategy goes beyond email. We integrate SMS, push notifications, and other first-party data-driven tactics to create a seamless customer experience. By reaching customers where they prefer to engage, we ensure consistent brand messaging, better response rates, and a stronger connection between your brand and your audience.
PHASE 4
Advanced Reporting & Analytics
Data-driven decisions are the key to scaling retention. We provide in-depth analytics on email and SMS performance, revenue attribution, and customer engagement trends. With clear insights into what's working and what needs improvement, we continuously refine our approach to keep your retention marketing profitable and scalable.
PHASE 4
Advanced Reporting & Analytics
Data-driven decisions are the key to scaling retention. We provide in-depth analytics on email and SMS performance, revenue attribution, and customer engagement trends. With clear insights into what's working and what needs improvement, we continuously refine our approach to keep your retention marketing profitable and scalable.
PHASE 4
Advanced Reporting & Analytics
Data-driven decisions are the key to scaling retention. We provide in-depth analytics on email and SMS performance, revenue attribution, and customer engagement trends. With clear insights into what's working and what needs improvement, we continuously refine our approach to keep your retention marketing profitable and scalable.
PHASE 5
Automated Win-Back & VIP Programs
Not all customers stay engaged forever, but we make sure they come back. Our win-back sequences are designed to re-engage lapsed customers with personalized incentives and reminders. Meanwhile, VIP customers get exclusive perks, early access to products, and special loyalty rewards—encouraging higher spend and stronger brand advocacy.
PHASE 5
Automated Win-Back & VIP Programs
Not all customers stay engaged forever, but we make sure they come back. Our win-back sequences are designed to re-engage lapsed customers with personalized incentives and reminders. Meanwhile, VIP customers get exclusive perks, early access to products, and special loyalty rewards—encouraging higher spend and stronger brand advocacy.
PHASE 5
Automated Win-Back & VIP Programs
Not all customers stay engaged forever, but we make sure they come back. Our win-back sequences are designed to re-engage lapsed customers with personalized incentives and reminders. Meanwhile, VIP customers get exclusive perks, early access to products, and special loyalty rewards—encouraging higher spend and stronger brand advocacy.
PRICING
PRICING
Build Customer Loyalty
Retention marketing isn’t just about sending emails & texts, it’s about creating relationships that drive repeat purchases and brand loyalty.
Essential
$3,500
p/month
Core Email Flows: Welcome Series,
Abandoned Cart, Post Purchase
4 Email, 4 SMS
Copywriting & Design
A/B Testing: Subject lines
Basic Audience Segmentation
Up to 20k subscribers
Monthly Reporting & Insights
Standard 2 week setup & support
Growth
$6,500
p/month
Everything in Essential PLUS
Advanced Flows: Browse
Abandonment, Win-Back, VIP Flows
8+ Emails, 6+ SMS
A/B Testing: Subject Lines, Send
Times, Content Variants
Personalization & Dynamic Content
Advanced Segmentation: Behavioral,
Custom Attributes, Geographic
Loyalty & Referral Integration
Waitlist + Subscriber List Building
Basic CDP Integration & usage
Bi-Weekly Reports, Revenue Analysis
Up to 50k subscribers (+$500
per additional 25k),3 week setup
Advanced Enterprise
Custom
p/month
Everything in Growth PLUS
Advanced Multi-Step Cross-sell
& Upsell, Churn Prevention,
Personalized Behavioral Triggers
12+ Emails, 8+ SMS, Push
Notifications
Product Photography
Custom Creative, Advanced Graphic
Design, GIFs
Loyalty & Referral Custom
Implementation & Management
A/B Testing: Full Optimization
Predictive Segmentation: RFM
Analysis, Predicted Churn
Deep CDP Integration for
Hyper-Personalized Content
Quarterly Retention CMO Sessions
Deep Data Insights
White Glove Support, 4+ Week Setup
TESTIMONIALS
Brands That Trust Us
We don’t just talk about retention marketing—we deliver real, measurable results. Here’s what our clients have achieved.
Harry Miller, CEO of Senja Balico
"Everything has been great and quick!"
Santiago Masdeu, CEO CADCAM Center Miami
"Kayla built a lifecycle marketing strategy that personalized our email and SMS, increasing repeat orders by 24% and tripling our abandoned cart recovery. The automated workflows saved us hours, making a huge impact on our business."
Ted Mozino, Founder of Mozino Foundation
"Our foundation gained traction, but we weren’t turning interest into lasting support. Kayla helped us build a high-converting newsletter from social media. Now, as we prepare for launch, we have a strong foundation to drive lasting impact."
TESTIMONIALS
Brands That Trust Us
We don’t just talk about retention marketing—we deliver real, measurable results. Here’s what our clients have achieved.
Harry Miller, CEO of Senja Balico
"Everything has been great and quick!"
Santiago Masdeu, CEO CADCAM Center Miami
"Kayla built a lifecycle marketing strategy that personalized our email and SMS, increasing repeat orders by 24% and tripling our abandoned cart recovery. The automated workflows saved us hours, making a huge impact on our business."
Ted Mozino, Founder of Mozino Foundation
"Our foundation gained traction, but we weren’t turning interest into lasting support. Kayla helped us build a high-converting newsletter from social media. Now, as we prepare for launch, we have a strong foundation to drive lasting impact."
TESTIMONIALS
Brands That Trust Us
We don’t just talk about retention marketing—we deliver real, measurable results. Here’s what our clients have achieved.
Harry Miller, CEO of Senja Balico
"Everything has been great and quick!"
Santiago Masdeu, CEO CADCAM Center Miami
"Kayla built a lifecycle marketing strategy that personalized our email and SMS, increasing repeat orders by 24% and tripling our abandoned cart recovery. The automated workflows saved us hours, making a huge impact on our business."
Ted Mozino, Founder of Mozino Foundation
"Our foundation gained traction, but we weren’t turning interest into lasting support. Kayla helped us build a high-converting newsletter from social media. Now, as we prepare for launch, we have a strong foundation to drive lasting impact."
FAQ
FAQ
Questions Answered
If you don't see your question answered here it goes without saying, reach out.
How much revenue can email & SMS generate for my business?
Most brands see 20-30% of their total revenue coming from email & SMS when optimized correctly. We focus on strategies that drive repeat purchases and increase customer lifetime value.
Do I need a big email list to see results?
Not at all! Even with a small list, automation and segmentation can maximize engagement. Our strategies help businesses grow their email & SMS lists while driving immediate revenue.
What platforms do you integrate with?
We specialize in Klaviyo, Postscript, Shopify, many CDP's and other major CRM & automation tools. Our systems ensure seamless customer data tracking and optimized messaging.
How do you track success?
We provide detailed analytics on open rates, click-through rates, revenue attribution, and customer behavior. Our goal is to continuously optimize and improve retention performance.
How long does it take to see results?
Many clients see improvements within the first 30 days as we optimize campaigns and set up automations. Long-term strategies continue to build over time, compounding results month after month.
What if I already have email & SMS set up?
We audit and refine existing strategies to ensure they’re working at full potential. Many brands have untapped revenue in their email & SMS systems that we help unlock.
Do you offer SMS marketing or just email?
We do both. SMS is a powerful, high-converting channel that works alongside email to create a full retention strategy. Our approach ensures they complement each other for maximum impact.
Is this service only for e-commerce brands?
While we specialize in DTC and e-commerce, our strategies can be adapted to other industries looking to improve retention and customer engagement.
Do you require long-term contracts?
No long-term commitments—our results speak for themselves. Clients stay because they see continuous revenue growth, not because they’re locked into a contract.
How do I get started?
It starts with a free retention audit where we analyze your current email & SMS setup and identify growth opportunities. Book a call today to see how we can help.
How much revenue can email & SMS generate for my business?
Most brands see 20-30% of their total revenue coming from email & SMS when optimized correctly. We focus on strategies that drive repeat purchases and increase customer lifetime value.
Do I need a big email list to see results?
Not at all! Even with a small list, automation and segmentation can maximize engagement. Our strategies help businesses grow their email & SMS lists while driving immediate revenue.
What platforms do you integrate with?
We specialize in Klaviyo, Postscript, Shopify, many CDP's and other major CRM & automation tools. Our systems ensure seamless customer data tracking and optimized messaging.
How do you track success?
We provide detailed analytics on open rates, click-through rates, revenue attribution, and customer behavior. Our goal is to continuously optimize and improve retention performance.
How long does it take to see results?
Many clients see improvements within the first 30 days as we optimize campaigns and set up automations. Long-term strategies continue to build over time, compounding results month after month.
How much revenue can email & SMS generate for my business?
Most brands see 20-30% of their total revenue coming from email & SMS when optimized correctly. We focus on strategies that drive repeat purchases and increase customer lifetime value.
Do I need a big email list to see results?
Not at all! Even with a small list, automation and segmentation can maximize engagement. Our strategies help businesses grow their email & SMS lists while driving immediate revenue.
What platforms do you integrate with?
We specialize in Klaviyo, Postscript, Shopify, many CDP's and other major CRM & automation tools. Our systems ensure seamless customer data tracking and optimized messaging.
How do you track success?
We provide detailed analytics on open rates, click-through rates, revenue attribution, and customer behavior. Our goal is to continuously optimize and improve retention performance.
How long does it take to see results?
Many clients see improvements within the first 30 days as we optimize campaigns and set up automations. Long-term strategies continue to build over time, compounding results month after month.
What if I already have email & SMS set up?
We audit and refine existing strategies to ensure they’re working at full potential. Many brands have untapped revenue in their email & SMS systems that we help unlock.
Do you offer SMS marketing or just email?
We do both. SMS is a powerful, high-converting channel that works alongside email to create a full retention strategy. Our approach ensures they complement each other for maximum impact.
Is this service only for e-commerce brands?
While we specialize in DTC and e-commerce, our strategies can be adapted to other industries looking to improve retention and customer engagement.
Do you require long-term contracts?
No long-term commitments—our results speak for themselves. Clients stay because they see continuous revenue growth, not because they’re locked into a contract.
How do I get started?
It starts with a free retention audit where we analyze your current email & SMS setup and identify growth opportunities. Book a call today to see how we can help.
ARTICLES
ARTICLES
We love sharing what we learn
We share our stories, ideas and solutions with the whole wide world. There's no holding back.
The Creator Brand Checkpoint: How to Build a Monetizable, Repeatable, and Scalable Business Behind the Content
How to Build a Monetizable, Repeatable, and Scalable Business Behind the Content. Nearly half of Gen Z and millennial creators say they want to start their own business, but many struggle to make the leap from “creator” to “founder.”
The Creator Brand Checkpoint: How to Build a Monetizable, Repeatable, and Scalable Business Behind the Content
How to Build a Monetizable, Repeatable, and Scalable Business Behind the Content. Nearly half of Gen Z and millennial creators say they want to start their own business, but many struggle to make the leap from “creator” to “founder.”
The Creator Brand Checkpoint: How to Build a Monetizable, Repeatable, and Scalable Business Behind the Content
How to Build a Monetizable, Repeatable, and Scalable Business Behind the Content. Nearly half of Gen Z and millennial creators say they want to start their own business, but many struggle to make the leap from “creator” to “founder.”
How TikTok Brands Can Use a CDP for Retention Revenue
TikTok is a powerful discovery platform, but discovery alone doesn’t drive long-term revenue. Many brands and creators spend thousands on TikTok ads and organic content, only to see fleeting engagement and one-time purchases.
How TikTok Brands Can Use a CDP for Retention Revenue
TikTok is a powerful discovery platform, but discovery alone doesn’t drive long-term revenue. Many brands and creators spend thousands on TikTok ads and organic content, only to see fleeting engagement and one-time purchases.
How TikTok Brands Can Use a CDP for Retention Revenue
TikTok is a powerful discovery platform, but discovery alone doesn’t drive long-term revenue. Many brands and creators spend thousands on TikTok ads and organic content, only to see fleeting engagement and one-time purchases.
Why Your TikTok Viral Moment Won’t Save You—But Email & SMS Will
Going viral on TikTok can be an e-commerce brand’s dream. One video, a flood of traffic, and an instant revenue spike. But here’s the catch: most brands fail to turn that viral moment into lasting sales.
Why Your TikTok Viral Moment Won’t Save You—But Email & SMS Will
Going viral on TikTok can be an e-commerce brand’s dream. One video, a flood of traffic, and an instant revenue spike. But here’s the catch: most brands fail to turn that viral moment into lasting sales.
Why Your TikTok Viral Moment Won’t Save You—But Email & SMS Will
Going viral on TikTok can be an e-commerce brand’s dream. One video, a flood of traffic, and an instant revenue spike. But here’s the catch: most brands fail to turn that viral moment into lasting sales.