Build with the next generation of impactful creators
Build with the next generation of impactful creators
Build with the next generation of impactful creators
Iguana is a creator–brand partnership firm helping established brands and creators co-build products and content that drive long-term growth.
Iguana is a creator–brand partnership firm helping established brands and creators co-build products and content that drive long-term growth.
Iguana is a creator–brand partnership firm helping established brands and creators co-build products and content that drive long-term growth.
01
Match
We identify and align the right creators and brands based on audience fit, niche relevance, and shared business objectives.
02
Structure
We help mediate and negotiate compensation, licensing, IP protection, and deal terms, so partnerships are clear, fair, and built to last.
03
Operate
We work alongside partners as operators, supporting execution and growth through hands-on involvement and you'll have access to our network of manufacturers, legal partners, and retail distributors.
01
Match
We identify and align the right creators and brands based on audience fit, niche relevance, and shared business objectives.
02
Structure
We help mediate and negotiate compensation, licensing, IP protection, and deal terms, so partnerships are clear, fair, and built to last.
03
Operate
We work alongside partners as operators, supporting execution and growth through hands-on involvement and you'll have access to our network of manufacturers, legal partners, and retail distributors.
01
Match
We identify and align the right creators and brands based on audience fit, niche relevance, and shared business objectives.
02
Structure
We help mediate and negotiate compensation, licensing, IP protection, and deal terms, so partnerships are clear, fair, and built to last.
03
Operate
We work alongside partners as operators, supporting execution and growth through hands-on involvement and you'll have access to our network of manufacturers, legal partners, and retail distributors.
Looking to build with creators, not just advertise through them?
Brands today don’t need more ads, they need alignment, consistency, and a real voice their customers trust. Through Creator-in-Residence and Co-Create partnerships, brands work with creators as long-term collaborators or embedded team members, not one-off influencers. The result is lower acquisition costs, faster content velocity, stronger product storytelling, and growth powered by people who already understand how attention actually works.
Looking to build with creators, not just advertise through them?
Brands today don’t need more ads, they need alignment, consistency, and a real voice their customers trust. Through Creator-in-Residence and Co-Create partnerships, brands work with creators as long-term collaborators or embedded team members, not one-off influencers. The result is lower acquisition costs, faster content velocity, stronger product storytelling, and growth powered by people who already understand how attention actually works.
Looking to build with creators, not just advertise through them?
Brands today don’t need more ads, they need alignment, consistency, and a real voice their customers trust. Through Creator-in-Residence and Co-Create partnerships, brands work with creators as long-term collaborators or embedded team members, not one-off influencers. The result is lower acquisition costs, faster content velocity, stronger product storytelling, and growth powered by people who already understand how attention actually works.
01
Creators who already influence buying behavior
01
Creators who already influence buying behavior
01
Creators who already influence buying behavior
02
Lower CAC through owned distribution
02
Lower CAC through owned distribution
02
Lower CAC through owned distribution
03
Operational and GTM support
03
Operational and GTM support
03
Operational and GTM support
04
Durable brand equity
04
Durable brand equity
04
Durable brand equity
04
Access to vetted creators with proven audiences
04
Access to vetted creators with proven audiences
04
Access to vetted creators with proven audiences
Co-Create the Future
Co-Create is a structured product development partnership between a brand and creator, designed for long-term growth rather than campaign-based marketing. Iguana oversees alignment, deal structure, and execution to ensure launches move from concept to market with accountability.
Co-Create the Future
Co-Create is a structured product development partnership between a brand and creator, designed for long-term growth rather than campaign-based marketing. Iguana oversees alignment, deal structure, and execution to ensure launches move from concept to market with accountability.
Co-Create the Future
Co-Create is a structured product development partnership between a brand and creator, designed for long-term growth rather than campaign-based marketing. Iguana oversees alignment, deal structure, and execution to ensure launches move from concept to market with accountability.
Partnership
Execution
Economics
Matchmaking
Partnership
Clear Terms From Day One
Each Co-Create partnership is structured upfront with defined economics, ownership, and control. Revenue share, equity considerations, IP licensing, creative authority, and performance expectations are aligned before execution, ensuring brand margins are protected and creator trust and IP are preserved as the partnership scales.
Partnership
Execution
Economics
Matchmaking
Partnership
Clear Terms From Day One
Each Co-Create partnership is structured upfront with defined economics, ownership, and control. Revenue share, equity considerations, IP licensing, creative authority, and performance expectations are aligned before execution, ensuring brand margins are protected and creator trust and IP are preserved as the partnership scales.
Partnership
Execution
Economics
Matchmaking
Partnership
Clear Terms From Day One
Each Co-Create partnership is structured upfront with defined economics, ownership, and control. Revenue share, equity considerations, IP licensing, creative authority, and performance expectations are aligned before execution, ensuring brand margins are protected and creator trust and IP are preserved as the partnership scales.
Hire a full-time Creator
Through our creator-in-residence program, brands have the opportunity to hire a content creator full time, building brand trust, community, and lowering the cost of customer aquisition.
Hire a full-time Creator
Through our creator-in-residence program, brands have the opportunity to hire a content creator full time, building brand trust, community, and lowering the cost of customer aquisition.
Hire a full-time Creator
Through our creator-in-residence program, brands have the opportunity to hire a content creator full time, building brand trust, community, and lowering the cost of customer aquisition.
Role
Output
Insight
Efficiency
Role
A Creator Leader on the Team
A creator is hired full-time and operates within the brand’s organization. They own day-to-day content creation, act as a public-facing representative, and contribute directly to marketing campaigns and product roadmaps. These creators are typically leading innovation.
Role
Output
Insight
Efficiency
Role
A Creator Leader on the Team
A creator is hired full-time and operates within the brand’s organization. They own day-to-day content creation, act as a public-facing representative, and contribute directly to marketing campaigns and product roadmaps. These creators are typically leading innovation.
Role
Output
Insight
Efficiency
Role
A Creator Leader on the Team
A creator is hired full-time and operates within the brand’s organization. They own day-to-day content creation, act as a public-facing representative, and contribute directly to marketing campaigns and product roadmaps. These creators are typically leading innovation.
Even though I'm all the way in France, Iguana has helped me find new opportunities in our small basketball niche here, locally.
Mathis
Founder and Creator at Reaching Sports
Even though I'm all the way in France, Iguana has helped me find new opportunities in our small basketball niche here, locally.
Mathis
Founder and Creator at Reaching Sports
Even though I'm all the way in France, Iguana has helped me find new opportunities in our small basketball niche here, locally.
Mathis
Founder and Creator at Reaching Sports
Iguana has helped me negoitate larger brand deals and understand true collaboration planning with brands. In 2026, we're launching a product together. I've had a great time!
Aiden Adams
Creator at CTSEEKING
Iguana has helped me negoitate larger brand deals and understand true collaboration planning with brands. In 2026, we're launching a product together. I've had a great time!
Aiden Adams
Creator at CTSEEKING
Iguana has helped me negoitate larger brand deals and understand true collaboration planning with brands. In 2026, we're launching a product together. I've had a great time!
Aiden Adams
Creator at CTSEEKING
So far, we've really enjoyed working with Iguana. As our Youtube channel grows along side our e-commerce store, we look forward to exploring more ways to leverage Iguana.
Michael Schulze
Director of Sales at Flat 6 Motorsports
So far, we've really enjoyed working with Iguana. As our Youtube channel grows along side our e-commerce store, we look forward to exploring more ways to leverage Iguana.
Michael Schulze
Director of Sales at Flat 6 Motorsports
So far, we've really enjoyed working with Iguana. As our Youtube channel grows along side our e-commerce store, we look forward to exploring more ways to leverage Iguana.
Michael Schulze
Director of Sales at Flat 6 Motorsports
Your questions, answered
Get quick answers to the most common questions about our platform and services.
Your questions, answered
Get quick answers to the most common questions about our platform and services.
Your questions, answered
Get quick answers to the most common questions about our platform and services.
How long does each program take?
Most engagements run 3 to 4 months, depending on the program and goals.
What kind of creators do you work with?
We work with vetted creators who lead with trust, consistency, and strong audience alignment. Most creators have an audience range of 500k-3M.
What does Iguana manage vs. what I handle?
We take care of all the upfront work: strategy, sourcing, deal structure, onboarding, and 90-day execution. After that, you can continue working with the creator directly, depending on your program
Is this just influencer marketing?
No, these are deeper collaborations. Whether hiring a full-time creator or co-launching a product, you're building long-term brand equity, not just running a paid post.
What kind of results should I expect?
Clearer content systems, stronger brand storytelling, increased conversions, and long-term relationships with creators who move the needle.
How long does each program take?
Most engagements run 3 to 4 months, depending on the program and goals.
What kind of creators do you work with?
We work with vetted creators who lead with trust, consistency, and strong audience alignment. Most creators have an audience range of 500k-3M.
What does Iguana manage vs. what I handle?
We take care of all the upfront work: strategy, sourcing, deal structure, onboarding, and 90-day execution. After that, you can continue working with the creator directly, depending on your program
Is this just influencer marketing?
No, these are deeper collaborations. Whether hiring a full-time creator or co-launching a product, you're building long-term brand equity, not just running a paid post.
What kind of results should I expect?
Clearer content systems, stronger brand storytelling, increased conversions, and long-term relationships with creators who move the needle.
How long does each program take?
Most engagements run 3 to 4 months, depending on the program and goals.
What kind of creators do you work with?
We work with vetted creators who lead with trust, consistency, and strong audience alignment. Most creators have an audience range of 500k-3M.
What does Iguana manage vs. what I handle?
We take care of all the upfront work: strategy, sourcing, deal structure, onboarding, and 90-day execution. After that, you can continue working with the creator directly, depending on your program
Is this just influencer marketing?
No, these are deeper collaborations. Whether hiring a full-time creator or co-launching a product, you're building long-term brand equity, not just running a paid post.
What kind of results should I expect?
Clearer content systems, stronger brand storytelling, increased conversions, and long-term relationships with creators who move the needle.
Start your journey
Let’s start building something great together.
Start your journey
Let’s start building something great together.
hello@iguanagrowth.com
Start your journey
Let’s start building something great together.